Jenny J Muller
The Resume

Jenny J. Muller

Tel: (415) 963 - 2320

Email: jennyjmuller@yahoo.com

Highlights

  • Marketing, retail, media and advertising copywriting

  • Social media and editorial strategy development

  • MS Office, Photoshop, Factiva, Lexis/Nexis and content management systems

  • Functional proficiency in HTML

  • Comfortable with various style guides, including in-house guides

Work History

Sephora, New York Jan. 2008 to Present

Online Editorial Strategist/Writer

  • Write and manage content and creative materials for Sephora.com, including editorial sections, video, and interactive features. Additionally manage content for social media including blogs, Twitter, and Facebook

  • Work with merchants and marketing teams to develop brand stories and key trends for digital media, social networking, and dotcom sites

  • Partner with PR teams, bloggers, influencers and brands to create branded digital content for blogs, Amazon, and other online channels

  • Work with marketing, agency partners and merchant teams to create seasonal brand stories and product spotlights

AOL, New York May 2007 to present (freelance)

  • Freelance contributing writer and content manager for AOL.com, StyleList, and Lemondrop

  • Partner with AOL advertisers to create branded content for various microsites and AOL homepages

Nike, Portland , OR Oct. 2004 to Jan. 2008 

Online Writer for Global Brand Marketing

  • Partner with Nike PR, brand groups, digital services, content teams and Nike vendors to develop creative content and materials for various brand campaigns, Nike storytelling and product lines

  • Write, direct, and manage copy for consumer and retail branding including digital campaigns and online editorials, catalogs, Nike.com direct, radio programs, social media, videos, blogs and other web-based communications

  • Contributing trends writer and editor for Nike.com, Nike Basketball, and NikeWomen digital publications

  • Instrumental in strategy and content for Nike’s first social media platform, Nikeplus.com

EarthLink, Portland, OR September 2002 to October 2004

Consumer Marketing Copywriter

  • Worked with in-house teams to develop digital and retail consumer content including ads, marketing campaigns, web content and in-store Internet kiosks for retail partners

  • Developed concepts and copy for multi-media advertising, business development materials, branded efforts and consumer content

  • Responsible for providing copy for go-to-market retail efforts, including branded kiosks and retail partners

Ongoing freelance

Partner with clients and agencies to brainstorm, write, edit, and manage creative materials for all media: digital, print, TV, and direct mail. Clients include GAP, Nordstrom, Benefit Cosmetics, Reebok, Scholastic, and Microsoft Zune.

Trophy Shelf

  • Awarded 2009 Webby for Sephora Naturals campaign

  • Awarded 2007 Webby for NikeWomen.com

  • 2006 Nike Global Maxim nominee for Nike.com editorial storytelling series

Education

Bachelor of Arts, English/Anthropology (1994-1998)

Portland State University

Brand Camp Training (2004, 2005, 2006, 2007)

Wieden + Kennedy

MediaBistro Copywriting & Copyediting courses (2008)

Sony Digital Innovation Workshops (2009)

Posted 2 years ago